Most of the ecommerce firms have a website. But how many have an ecommerce mobile application?
In the past 6 months, near to 62% of smartphone holders made an online purchase! That makes around $156 billion! That too in ecommerce mobile sales!
That makes one thing clear. That ecommerce app is very important for conversions and sales. But what are the other advantages that your firm can derive?
Well you can get all the answers right in this article! So don’t waste another second. Start reading this article to unveil some amazing facts!
What is an Ecommerce Mobile Application?
We can experience the world transforming digitally. We find tons of new software for every gadget we use. Whether it is our desktop or our tablet we can find software on the internet.
Mobile application is also one such software. This software is hand-crafted specifically to run on mobiles and tablets.
They are small software units. However, they can provide advanced facilities. We can find tons of them on the App Store or Google Play Store. Some types of mobile apps include:
- Gaming
- Business and productivity
- Ecommerce and Mcommerce
- Educational
- Lifestyle
- Travel
- Social media
- Utility
- Entertainment
- And many more
A prediction says that by 2022, the number of mobile app downloads will increase by $258 million!
You can learn more about how a mobile app is designed from here.
Ecommerce mobile app has one basic purpose. You can use it to sell and buy products or services online from across the globe.
This software was designed to improve trading facilities. Amazon and eBay have made it so far because of their mobile apps.
These apps have made it possible to connect to your consumers at any time, anywhere. So now you may ask “Do I really need this app?” Well the answer to it is yes you must.
Continue to read and know why you need to invest in ecommerce app development!
5 Reasons which Explain Why your Firm Must Have an Ecommerce Mobile Application
Probably this will persuade you. Experts predict that by 2021 the U.S. ecommerce mobile sales will reach $420 billion!
Well, an ecommerce mobile application is an important marketing tool . So let’s check out how it can enhance your marketing strategies. Furthermore, we will also reveal what amazing benefits it provides you.
This at the end will make your consumers brand loyal. And not to mention your sales will also boast up like magic! Read more about app development here: Mobile App Development Guide
Gain the competitive edge
You must have a lot of competitors. But do you want to excel and gain a loyalty position?
Then get an ecommerce mobile application. Since, 78% of the users state that they prefer an ecommerce mobile app over a site.
So don’t reject the idea of getting an app if your competitors don’t have one. Since users will prefer your company just because of that app.
Improved marketing communication and strategies
Improved Marketing Communication:
Don’t you want your products to sell like hot cakes? Well now you can do that! Ecommerce mobile applications have an advantage over sites in this step.
In the case of websites, you need to spend much money on advertising. Often these advertisements take the form of:
- Direct emails
- Messages
- Social media marketing
- Television ads.
Furthermore, the chances of perusal remains low.
However, mobile applications do the magic in a single step. It sends your consumers customized persuasive push notifications.
These often contain messages like “Hurry up”, “Last few hours of the deal”, etc. This forces your users to take action. Their actions at the end increase your conversions and finally your sales!
Improved Marketing Strategies:
Ecommerce mobile apps have some special facilities. These facilities improve user engagement.
These apps are also capable of deriving users’ information. This analytics can help you to produce customized content for specific target groups.
Furthermore, mobile apps have some inbuilt tools. These tools allow users to perform certain actions without leaving the app. Some examples are:
- In-built cameras to capture images of what they recently from the app and share it without leaving it
- GPS tracking option to allow the users to find your firm’s nearby offline outlet
- Voice recognition technology to make search an easier process
- Use of games (gamification) to engage the users for a long time and providing discount coupons and other rewards for winning
These are some of the facilities which cannot be found on an ecommerce site. Furthermore, facilities like these increase the chances of getting conversions.
Increase average order value
Ecommerce mobile apps allow your users to browse easily. According to statistics, customers view 286% more products on an ecommerce app than on a site!
Furthermore, this led to an 85% higher add-to-cart rate! This, furthermore, increases the chances of conversions by 130% instantly!
This percentage is also known as AOV or Average Order Value. This value, furthermore, gets higher with an ecommerce mobile app than any ecommerce website.
Improve retention rate
Did you know? Existing customers can increase your profits by 25% to 95%! Even though it seems delighting, retaining existing customers is difficult. Since a customer is likely to avoid your firm if it does not have an app.
38% of consumers have used an ecommerce mobile application more than 10 times after downloading it. But what makes an app so hooking than a site? Because an app tends to provide:
- An option for portability
- No buffering, only faster loading
- Advantage of offline access
Decrease cart abandonment rate
Carts are abandoned due to many reasons. The ecommerce industry faces this issue constantly. Some reasons why users abandon the cart before checking out are:
- Asked to create an account before ordering
- Lack of cyber security measures
- Lengthy checking out processes
- High shipping/delivery costs
- Website crashes
- And many more.
However, according to statistics:
- Mobile sites have a cart abandonment rate of 97%
- Desktop sites have a cart abandonment rate of 68%
- Mobile applications have an abandonment rate of only 20%
Mobile applications have a low abandonment rate because it provides:
- Auto fill options
- Sign up via social media accounts
- Single click checkouts
- Easier and smoother payment gateways
Ecommerce Mobile Application Benefits – Summing it up!
So probably you have understood how important an ecommerce mobile application is for your company. Hence we are summarizing the main points just for you to take it down:
- Improved conversions and sales
- Being a better option to the users among other competitors
- Superior marketing communication with convenient push notifications
- Enhanced marketing strategies with in-build facilities
- Increases Average Order Value by allowing easier viewing options
- Enhances the retention rate with better performance
- Decreases cart abandonment rate by providing less user effort options and easy payment gateways
Have you decided whether to develop your very own ecommerce mobile application? Then choose the best App Development Company for your firm to get only the best!
Originally Published By: https://www.cronj.com/blog/ecommerce-mobile-application-5-key-reasons-why-your-firm-needs-it/
